What does the news
actually mean for you?

The idea

News apps give you information. Knudge gives you impact. Every day, a personalized brief that translates what happened in the world into what it means specifically for you — your profession, your location, your savings, your goals.

Not topic curation. Not "you might like this." Personal impact. There's a difference, and it's the one that matters.

How it works

You give Knudge a profile — your job, your city, your interests, your current situation. It pulls the day's news from multiple sources and writes a brief that connects each story to your actual life. The RBI rate decision reads differently if you have an EMI. A US tariff reads differently if you export software.

Status

Currently in build. No launch date announced yet. The go-to-market starts through lifewithanugrah — the audience is being built before the product ships. Follow along there to see it happen in real time.

Visit knudge.in ↗